Sentiment Analysis of AliExpress Product Reviews in Spreadsheets & Improvement Strategies-Hoobuy discord-The best and new spreadsheet

Sentiment Analysis of AliExpress Product Reviews in Spreadsheets & Improvement Strategies

2025-04-27

Introduction

In today's data-driven e-commerce landscape, customer reviews on platforms like AliExpress offer invaluable insights for product optimization. This guide demonstrates how to leverage spreadsheet-based sentiment analysis to extract actionable product improvement recommendations.

Methodology

1. Data Collection & Preparation

Export AliExpress product reviews to CSV/Excel format with columns for: Review Text, Rating, Date, and Product Variation. Clean data by removing: special characters, repeated feedback, and non-English reviews

2. Sentiment Analysis Implementation

Spreadsheet Add-ons:Sentiment Analysis by ComparablyMonkeyLearnrequires API connection for advanced analysis)

Custom Formulas:AFINN lexicon (score range: -5 to 5)=INDEX(IMPORTJSON("https://sentiment-api.com/analyze?text="&ENCODEURL(A2)),$sentiment_score)

Analysis Approach
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Analysis Type Applied Technique Supplier Improvement Insight

Sentiment Polarization The correlation between review sentiment and star ratings is estimated – the most negative emphasized words within individual feedback are described (hyperbole punctation parsing ¹) Surgements spanning geofenced language mentions and user exu||iditas -

Theme Cluster Analysis

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Analysis Type	Applied Technique	Supplier Improvement Insight
Sentiment Polarization	The correlation between review sentiment and star ratings is estimated – the most negative emphasized words within individual feedback are described (hyperbole punctation parsing ¹)	Surgements spanning geofenced language mentions and user exu\|\|iditas -
Theme Cluster Analysis